THE STORY In 1979, Joe completed his oenology course at Roseworthy Agricultural College as dux of his class and started as winemaker at Primo Estate, the vineyard planted by his father Primo Grilli in 1973. From his very first vintage, at age 20, he wanted to create revolutionary wines. "Right from the beginning I wanted to put into practice the more radical theories of viticultural and winemaking that I picked up along the way at Roseworthy. I really believed this was the role of small wineries; to explore the unconventional - I still do". 1987 saw the launch of the Joseph label. It is reserved for special parcels that require much hand labour and are only made in small quantities. The.first release was a "moda amarone" Cabernet Merlot, made using traditional Italian methods of drying the grapes before fermentation. Soon after it was joined by La Magia (the magic) botrytis riesling." All along there was the spectacular dry white La Biondina (the young blonde) which swept the restaurants of Adelaide by storm as a delicious aperitif or as an accompaniment to seafood and the like. In 1999 Joe and his wife Dina planted Sangiovese, Nebbiolo and Barbera (together with Shiraz) on the slopes of Angel Gully in Clarendon and in McLaren Vale. The first wine to emerge was the Primo Estate 'il briccone' Shiraz Sangiovese went on to win a Gold Medal in the International WINE Challenge. Subsequent releases include a single varietal Nebbiolo and a Cabernet Sangiovese blend; more will follow.