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The UK's leading internet retailer of Australian wines with over 35 years experience.

FREE delivery to mainland U.K. on orders over £99.00
Click on the wineries above or "more" to view our extensive range.


Australian wine with an Italian twist.
The story begins in 1953 when Primo Grilli arrived in Australia from the Le Marche region of Italy with a vision of growing grapes in this sun soaked new land.
Primo planted the family's first vineyard in 1973, just north of Adelaide around a small township called Virginia. Primo's eldest son, Joseph, studied Oenology at South Australia's legendary Roseworthy College, graduating Dux of his class in 1979. Joe's early experiments in double pruning, Amarone and botrytis infection in the 1980s helped to establish Primo Estate as one of the most innovative wineries in Australia.

The JOSEPH range, which combines modern Australian know how with Joe's Italian winemaking heritage are Primo Estate's flagship wines.Joe says, "To introduce some rustic qualities from the old world and blend them with Australia's hi-tech skills; you can end up with some fabulous stuff, wines that are better than either of the extremes."

Since the 1980s, Primo Estate has grown with the planting of new vineyards in Clarendon and McLaren Vale. In 2006 Primo Estate opened a stunning new McLaren Vale cellar door and tasting room, combining ultra modern design with Italian style, just like their wines and olive oils.
The Primo Estate story is an Australian journey with an Italian twist. The current range of Primo and JOSEPH wines and extra virgin olive oils is a reflection of this rich heritage.

Robert Parker writes "I enjoy Primo Estate's offerings as they are innovative, singular, flavourful, complex wines. These creatively made efforts must be admired for their individuality as much as their bold flavours and personality"

Joe has the final word, "I remain swept up by the romance of it all. More than anything else Primo Estate celebrates la dolce vita, Australian style!"

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Who we are

The Australian Wine Centre is the original Aussie specialist with over 35 years experience importing small winery wines into the U.K.

The Australian Wine Centre

The Australian Wine Centre has been importing wine from small, boutique Australian wineries for over 35 years. Our personal contacts with winemakers ensure that we have access to some of the best value wines in Australia.

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